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ENTERTAINMENT
MARKETING
Turn the movie into a movement
The Puzzle Factory is an important movie about a father searching for his son who has schizophrenia.
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We had two challenges:​
- Getting the movie noticed.
- Positioning the movie for impact - there are 90% fewer beds for mental health than in 1963. Sufferers now commonly end up homeless, dead or in prison, "the beds that never say no."
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We found allies in social service organizations, artists, and medical professions who share a goal of increasing care and elevating the dignity of those who suffer from mental illness.
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