Turn the movie into a movement
The Puzzle Factory is an important movie about a father searching for his son who has schizophrenia.
We had two challenges:
- Getting the movie noticed.
- Positioning the movie for impact - there are 90% fewer beds for mental health than in 1963. Sufferers now commonly end up homeless, dead or in prison, "the beds that never say no."
We found allies in social service organizations, artists, and medical professions who share a goal of increasing care and elevating the dignity of those who suffer from mental illness.